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Siarkowa Moc in a new perspective – Barwa Siarkowa

Barwa Siarkowa is a new, perfected presentation of the iconic line Siarkowa Moc /Sulphuric Power/. Rebranding of the series became a perfect pretext to present a novelty within this line: a long-lastingly moisturizing sulphuric cream, the first cosmetic product that aims to fight a considerably dried acne prone skin.

Informational action devoted to this novelty and the freshened look was conducted by means of an intense advertising campaign, in TV (TVN 7, BBC Entertainment, BBC Lifestyle, Polsat Film, Polsat Cafe), female press (Poradnik Domowy, Przyjaciółka) and on various thematic portals (wizaz.pl, zeberka.pl, kobieta.pl, glamour.pl, instyleblog.pl, natemat.pl, pudelek.tv, kafeteria.tv)

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